It is a new approach.
A colorful evolution of the core competence from creating on paper.
STABILO introduces a new technology and product range. Acrylic markers to give free rein to creativity
and express yourself on most surfaces. Free your mind - NO RULES and imperfection is the new perfect!
This is our eighties punk approach in a trailblazing new colorful dress.
A surprising addition to the STABILO product portfolio to unleash boundless creativity.
A disruptive strategy and concept, embedded in an exciting new product range and an inspiring packaging design.
** noA - EFFECT
#colorful evolution of the brand’s core competence to Acrylic Marker
#creative empowerment by statement setting and imperfection
#reinforcement and expansion of the brand's core proposition
** only rebel brands or disruptive concepts can revolutionise the market
** PACKAGING
The packaging design shows the All-Surface-Use and creates a smooth blend between graffiti,
do it yourself and design approach, as a statement to purpose and imperfection. The launch started with 3 tip sizes
and 10 different packages and further tools are in preparation. Stay tuned.
** TUTORIALS
For the French market, STABILO has produced additional tutorials with artists and illustrators
to emphasize that there are NO RULES to expressing your creativity on all surfaces.
** POINT OF SALE
NO RULES was also the concept for the newly designed store furniture. Statement setting at its best.